Job Board SEO Audit
A fixed-scope, fixed-fee technical audit built specifically for job boards. Not a generic SEO checklist — a diagnostic by someone who's audited and optimized 30+ job boards across Europe.
What You Get
A 4-week engagement covering the technical SEO issues that are specific to job boards and that traditional SEO agencies consistently miss. Three to four calls with your team, a written report with prioritized findings, and actionable requirements your engineering team can implement.
Technical SEO Review
- Indexing issues: Soft 404s, server errors, and 404s preventing search pages from indexing — the silent killers of job board organic traffic.
- Duplicate content: Job boards, especially custom platforms, generate duplicates across both job pages and search result pages. I identify the patterns and specify the canonical and deduplication rules.
- Crawl budget evaluation: When you have millions of pages, Google can't crawl them all. I identify what's being wasted on low-value pages and how to redirect crawl budget to pages that drive traffic.
- Core Web Vitals: Performance assessment specifically for search result pages and job ad pages — the two page types that matter most.
- Rendering evaluation: If your category pages are client-side rendered, Googlebot may not be seeing what your users see. I validate rendering for both search pages and job detail pages.
- Manual actions: Review and resolution path for any past or current manual actions.
Google Jobs & Indexing API
- Job posting schema: Review of your JobPosting structured data implementation — field accuracy, coverage, and compliance with Google's current requirements.
- Indexing API setup: After the 2024 spam updates, Google moved to an approval process for the Indexing API. Proper configuration has a direct impact on ranking. I review your current setup and specify the optimal configuration.
- Job lifecycle optimization: The publish → republish → expire → delete cycle needs to be calibrated. New jobs should be indexed fast. Expired jobs should be removed cleanly. Republishing logic should avoid spam signals. I specify the optimal lifecycle for your platform and content sources.
Search Pages & Taxonomy Review
- Taxonomy evaluation: Which category pages should exist and which should be eliminated — based on search volume data, indexing status, and actual performance (BigQuery GSC export or URL Inspection API data where available).
- Search page lifecycle: Rules for transitions between pages with results, low-result pages, and empty pages. When to noindex, when to redirect, when to serve a modified page.
- Internal linking review: Evaluation of semantic similarity and link logic between search result pages — are related categories linking to each other in ways that make sense to Google?
- Content strategy: What additional content can be added to search result pages to improve performance without triggering thin content classifiers.
- Indexing strategy: Dynamic indexing and crawl rate management recommendations.
Prioritized Roadmap
The audit concludes with a prioritization session where we review findings together and formulate a roadmap based on your team's capacity and business priorities. You leave with a ranked list of issues and a clear implementation sequence.
Why This Isn't an Agency Audit
Traditional SEO agencies run the same audit playbook for e-commerce sites, SaaS products, and job boards. They'll find your missing alt tags and slow page loads. They won't find the Indexing API misconfiguration that's suppressing your Google Jobs rankings, the republishing logic that's creating spam signals, or the category page transitions that are generating thousands of soft 404s.
This audit is built by someone who understands job board business models, how the recruiting marketplace works, and what Google specifically looks for (and penalizes) in job board platforms.
One-time fee, pre-paid