Job Board SEO & Google Jobs

The Problem

Most job boards lose organic traffic not because of bad content, but because of structural issues that traditional SEO agencies don't know how to diagnose. Failed migrations that wipe out 50% of traffic overnight. Indexing API configurations that get flagged after Google's 2024 spam updates. Category pages that trigger helpful content classifiers because the taxonomy was built for navigation, not search intent. Millions of rapidly changing listings creating duplicate content at scale.

There are over 7 million keywords with commercial search intent for job searches in the US alone. If your organic channel isn't performing, you're paying for traffic you should be earning.

How I Work

I've built and optimized SEO for job boards and aggregators since 2019. My process starts with the technical foundation and works outward:

Technical SEO for Job Boards. Soft 404s, server errors, rendering failures on search result pages and job ad pages. Crawl budget evaluation for sites with millions of pages. Core Web Vitals specifically for category and job detail pages. These are the issues that silently kill job board rankings — and they require someone who knows where to look.

Google Jobs Optimization. The Indexing API underwent rigorous spam updates in 2024 and Google switched to an approval process. Schema implementation, job lifecycle management (publish, republish, expire, delete), and crawl rate management all need to be calibrated for your specific platform and content sources.

Search Page Architecture. Internal linking based on semantic similarity between category pages. Content strategy for search result pages that adds value without creating thin content. Dynamic indexing management for pages that fluctuate between having results and being empty.

BigQuery GSC Integration. If you're exporting Search Console data to BigQuery or using the URL Inspection API, I'll use that data to make taxonomy and indexing decisions based on actual performance — not guesswork.

Technologies & Tools

Google Search Console, BigQuery, Indexing API, URL Inspection API, Screaming Frog, Ahrefs, Semrush, custom crawl analysis scripts, Google Job Posting structured data (JobPosting schema).

Results

• EU Aggregator (UK): New job board launch with Google Jobs optimization — 250x growth, from 10 to 2,500 average daily clicks in 8 months.
• EU Job Board (Denmark): SEO-optimized taxonomy and platform migration — 3x growth, from 7K to 22K daily unique visitors before successful acquisition by Jobindex.dk.
• EU Niche Job Board (UK): Reversed a 50% traffic loss from a failed migration — 100% recovery through new site structure and SSR implementation.
• US Aggregator: New job board launched from scratch — 15K unique clicks/day within 16 months, reaching 5.96M total clicks.

Your organic traffic is either compounding or decaying. Let's figure out which — and fix it.