Programmatic Job Advertising & Traffic Acquisition

The Problem

Most job boards rely on Google Ads for paid traffic. It works, but it's the most expensive channel per click and per conversion. Meanwhile, aggregators like Indeed, Jooble, and Talent.com, along with social channels, offer programmatic buying options that consistently deliver lower CPC — but require feed integration, bidding automation, and conversion tracking that most job board teams haven't built.

The other side of the equation is often ignored: conversion optimization. You can buy all the traffic you want, but if your category pages aren't optimized for job seeker sign-ups and applications, you're burning budget.

How I Work

I've operated on both sides — as a job board buying traffic and as someone who understands how aggregators price and serve programmatic inventory.

Programmatic Campaign Setup. Automated feed-based campaigns across aggregators and social platforms. XML/JSON job feeds configured with the right fields, bidding rules tied to job value (not just CPC), and budget allocation based on category-level conversion rates. This replaces manual campaign management with rules-based automation.

Channel Strategy. Search ads for high-intent, brand, and competitor terms. Aggregator feeds for volume and cost efficiency. Social campaigns for hard-to-fill categories where passive candidates matter. Email alerts as a retention and reactivation channel. Each channel has a role — the strategy defines where to spend and where to pull back.

Conversion Optimization. Category page design optimized for job seeker registration and application. CTA placement, job card layout, filter usability, and sign-up flows tested against actual conversion data — not best practices from unrelated industries.

Attribution & Tracking. Multi-touch attribution across channels. Cost-per-application and cost-per-registration tracked at the category level so you can shift budget from underperforming segments to high-converting ones.

Technologies & Tools

Appcast, Joveo, Talent.com, Indeed Sponsored, Google Ads, Meta Ads, XML/JSON feed management, Google Analytics 4, custom conversion tracking, A/B testing frameworks.

Results

• Set up automated programmatic campaigns delivering significantly lower CPC than search ads for multiple European job boards.
• Built feed-based traffic acquisition strategies for job boards scaling from launch to profitability.
• Conversion optimization projects improving job seeker sign-up rates through category page redesign.

You're probably overpaying for traffic. Let's find out where.