M&A Advisory

The Problem

Job board acquisitions look simple on paper: traffic numbers, revenue, employer accounts. But the real value — and the real risk — is in the details that only an operator would catch. Is the organic traffic sustainable or built on tactics that Google's next update will penalize? Is the job data pipeline proprietary or dependent on a vendor that can be replaced? Are the employer relationships sticky, or will they churn post-acquisition? Is the tech stack scalable, or will it need a full rewrite within 18 months?

Buyers overpay when they can't evaluate these factors. Sellers leave money on the table when they can't demonstrate the defensibility of their assets.

How I Work

I advise both buyers and sellers in job board and HR Tech transactions. My role is technical and commercial due diligence from someone who's operated these businesses — not financial modeling from someone who hasn't.

Sell-Side Preparation. Before you go to market, I help optimize the assets that drive valuation: organic traffic health, data pipeline robustness, revenue diversification, and technology stack documentation. The goal is to make the business diligence-ready and remove objections before they surface. I've helped boards optimize their SEO and product metrics specifically to strengthen their position ahead of a sale.

Buy-Side Due Diligence. For acquirers, I evaluate the target's technical infrastructure, SEO sustainability, data sourcing strategy, competitive moat, and integration complexity. I flag risks that financial advisors miss: dependency on deprecated Google APIs, taxonomy structures that won't survive algorithm updates, scraping setups that violate terms of service, or email systems with deliverability problems.

Integration Planning. Post-acquisition integration for job boards has specific challenges: merging taxonomies, consolidating job data pipelines, migrating platforms without losing organic traffic, and retaining employer relationships during the transition. I've seen integrations go well and I've seen them destroy the value that justified the acquisition. The difference is planning.

Recent Track Record

• Advised on the optimization of Ofir.dk prior to its acquisition by Jobindex.dk in April 2025 — organic traffic grew from 7,500 to 22,000 daily unique visitors (193% increase) during the engagement.
• Technical and commercial due diligence for multiple job board transactions across European markets.

Whether you're buying, selling, or preparing for either — the diligence is better when it's done by someone who's operated these businesses. Let's talk.